Dr. William S. Rodden is the visionary who identified the need for retinal care in southern Oregon and northern California. He established the Retina & Vitreous Center, the first practice of its kind in the area. He also designed and implemented the state-of-the-art surgery center at Asante Ashland Community Hospital, which is the surgery suite used by all retina specialists and many ophthalmologists in southern Oregon.

In addition, Dr. Rodden established a study center now known as the Macular Research Institute. It offers patients a chance to enroll in national clinical trials to test innovations in treatment for age-related macular degeneration, diabetic retinopathy, and uveitis. He has been the principal investigator in a number of these trials.

He continues to delight in learning and passing his knowledge along, a custom to which those who have the pleasure of working with Dr. Rodden will readily attest. He is well known among his colleagues for his surgical skills and expertise and has built a thriving practice on referrals from other doctors in the southern Oregon area and across the nation.